{
    "biblio_id": 141,
    "title": "EFISIENSI PEMASARAN WORTEL DI KOTA KUPANG",
    "type": "LAPORAN PENELITIAN TERAPAN",
    "gmd_name": "LAPORAN PENELITIAN TERAPAN",
    "publisher_name": "POLITEKNIK PERTANIAN NEGERI KUPANG",
    "publish_place": "KUPANG",
    "publisher_year": "2021",
    "collation": "",
    "series_title": "",
    "call_number": "D-IV TIH 21 NEN e",
    "language_name": "Indonesia",
    "source": "mixed material",
    "classification": "",
    "notes": "This study aims to: 1) identify marketing channels of carrot 2) identify\r\nmarketing functions of carrot conducted by the institution administration; 3)\r\ncalculate marketing margin of carrot; and 4) determine the marketing efficiency of\r\ncarrot at the farmer level in the marketing channel of carrot in Kupang city. Data\r\nwas collected since 1 - 29 February 2020 through a survey method. The number\r\nof retailer respondents are 40 people (30% of the population), while the\r\nrespondent  determination of other marketing institution is determined by the\r\nsnowball sample method, namely by tracing information from  retailers to\r\nfarmers. The results show: there are three marketing channels of carrot  in Kupang\r\nCity, namely: channel I: Farmers \u2192 Retailers \u2192 Consumers; channel II: Farmers\r\n\u2192 Brokers\u2192 Retailers \u2192 Consumers; channel III: Farmers \u2192 Brokers \u2192\r\nCollectors \u2192 Retailers \u2192 Consumers. Marketing functions of carrot in Kupang\r\nCity are: the exchange function (selling) is conducted by farmers, brokers,\r\ncollectors, and retailers. While the exchange function (buying) is conducted by\r\nbrokers, collectors, retailers, and consumers in all channels. Physical function\r\n(transportation) is implemented by brokers on channel II and III and is\r\nimplemented by retailers on channel I and III; physical function (packaging) is\r\nconducted by brokers on channel II and III, collectors on channel III, and retailers\r\non channel I, II, and III. Facility function (weight loss\/risk taking) is conducted by\r\nretailers on channel I, II, and III and collectors on channel III. Facility function\r\n(financing\/retribution) is implemented by retailers on channel I, II, and III, and\r\ncollectors on channel III. Marketing margin of carrots on channel I, II, and III\r\nrespectively is Rp.18.333\/kg; Rp.20.56\/kg; and Rp.2.200\/kg. Based on the\r\nfarmer's share on channel I, II, and III, the marketing of carrots in Kupang City in\r\n2020 is not efficient yet. \r\nKeywords: marketing, carrots, marketing margin, and marketing efficiency",
    "image": "logo_poltek_warna_-_Copy_(2).jpg.jpg",
    "files": [
        {
            "slims:digital_item": {
                "#cdata": "FRENKIE ADY NENOBAIS"
            }
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    ],
    "name": [
        {
            "authors": {
                "author_name": "FRENKIE ADY NENOBAIS",
                "authority_type": "Pengarang"
            }
        }
    ],
    "input_date": "2021-08-20 07:17:12",
    "last_update": "2021-08-24 09:52:31"
}