LAPORAN PENELITIAN TERAPAN
EFISIENSI PEMASARAN WORTEL DI KOTA KUPANG
- Bagikan:
This study aims to: 1) identify marketing channels of carrot 2) identify
marketing functions of carrot conducted by the institution administration; 3)
calculate marketing margin of carrot; and 4) determine the marketing efficiency of
carrot at the farmer level in the marketing channel of carrot in Kupang city. Data
was collected since 1 - 29 February 2020 through a survey method. The number
of retailer respondents are 40 people (30% of the population), while the
respondent determination of other marketing institution is determined by the
snowball sample method, namely by tracing information from retailers to
farmers. The results show: there are three marketing channels of carrot in Kupang
City, namely: channel I: Farmers → Retailers → Consumers; channel II: Farmers
→ Brokers→ Retailers → Consumers; channel III: Farmers → Brokers →
Collectors → Retailers → Consumers. Marketing functions of carrot in Kupang
City are: the exchange function (selling) is conducted by farmers, brokers,
collectors, and retailers. While the exchange function (buying) is conducted by
brokers, collectors, retailers, and consumers in all channels. Physical function
(transportation) is implemented by brokers on channel II and III and is
implemented by retailers on channel I and III; physical function (packaging) is
conducted by brokers on channel II and III, collectors on channel III, and retailers
on channel I, II, and III. Facility function (weight loss/risk taking) is conducted by
retailers on channel I, II, and III and collectors on channel III. Facility function
(financing/retribution) is implemented by retailers on channel I, II, and III, and
collectors on channel III. Marketing margin of carrots on channel I, II, and III
respectively is Rp.18.333/kg; Rp.20.56/kg; and Rp.2.200/kg. Based on the
farmer's share on channel I, II, and III, the marketing of carrots in Kupang City in
2020 is not efficient yet.
Keywords: marketing, carrots, marketing margin, and marketing efficiency
Detail Information
| Item Type |
LAPORAN PENELITIAN TERAPAN
|
|---|---|
| Penulis |
FRENKIE ADY NENOBAIS - Personal Name
|
| Student ID |
152389019
|
| Dosen Pembimbing |
Micha S. Ratu Rihi, SP., M.Si - - Dosen Pembimbing 1
Naharuddin Sri, S.Pi., M.Si - - Dosen Pembimbing 2 |
| Penguji | |
| Kode Prodi PDDIKTI |
54312
|
| Edisi |
Published
|
| Departement |
POLITEKNIK PERTANIAN NEGERI KUPANG
|
| Kontributor | |
| Bahasa |
Indonesia
|
| Penerbit | POLITEKNIK PERTANIAN NEGERI KUPANG : KUPANG., 2021 |
| Edisi |
Published
|
| Subyek | |
| No Panggil |
D-IV TIH 21 NEN e
|
| Copyright |
POLITEKNIK PERTANIAN NEGERI KUPANG
|
| Doi |