{
    "biblio_id": 148,
    "title": "TATANIAGA BAWANG DAUN DIKOTA KUPANG",
    "type": "LAPORAN PENELITIAN TERAPAN",
    "gmd_name": "LAPORAN PENELITIAN TERAPAN",
    "publisher_name": "POLITEKNIK PERTANIAN NEGERI KUPANG",
    "publish_place": "KUPANG",
    "publisher_year": "2020",
    "collation": "",
    "series_title": "",
    "call_number": "D-IV TIH 20 SAN t",
    "language_name": "Indonesia",
    "source": "mixed material",
    "classification": "",
    "notes": "The marketing costs of leeks are not yet known because of the differences chains\r\nand marketing functions. Likewise with the efficiency in each of marketing\r\nchannels. This study aims to: 1) identify marketing channels of leeks; 2) identify\r\nmarketing functions of leeks implemented by marketing institutions; 3) calculate\r\nmarketing margin of leeks; 4) determine the marketing efficiency of leeks in\r\nKupang City. Data is collected since 1 \u2013 31 March 2020. Data collection method\r\nis conducted by survey method, while the method of determining respondents is\r\nconducted by taking all population (census) as respondents. The number of\r\nretailers respondents are 80 people. Determination of respondents to other\r\nmarketing institutions is determined by the snowball method, namely tracing\r\ninformation from retailers to farmers. The results show there are three marketing\r\nchannel of leeks in Kupang City, namely: channel I: Farmers \u2192 Retailers \u2192\r\nConsumers; channel II: Farmers \u2192 Brokers \u2192 Retailers \u2192 Consumers; and\r\nchannel III: Farmers \u2192 Brokers \u2192 Collectors \u2192 Retailers \u2192 Consumers; the\r\nexchange function (selling) is conducted by farmers, brokers, collectors, and\r\nretailers in all channels, while the exchange function  (buying) is conducted by\r\nbrokers, collectors, retailers, and consumers in all channel. Physical function\r\n(transportation) is conducted by brokers on channel II and III, packaging is\r\nimplemented by brokers on channel II and III; collectors on channel III, and\r\nretailers on channel I, II, and III. Facility function (financing or retribution) is\r\nconducted by brokers on channel I, II, and III; collectors on channel III; and\r\nretailers on channel I, II and III, (weight loss\/risk taking) is conducted by brokers\r\non channel II and III. Marketing margin of leeks on channel I, II, and III\r\nrespectively is; Rp.6,837.86\/kg; Rp.8,801.92\/kg; Rp.11,718.75\/kg. Marketing\r\nefficiency of leeks in Kupang City 2020 is efficient with the value of marketing\r\nefficiency on channel I, II, and III respectively is 0.21%; 1.30%; and 3.87%. \r\n \r\n \r\nKey words: marketing, leeks, marketing margin, and efficiency",
    "image": "logo_poltek_warna_-_Copy_(2).jpg.jpg",
    "files": [
        {
            "slims:digital_item": {
                "#cdata": "MARIA D. N SANAM"
            }
        }
    ],
    "name": [
        {
            "authors": {
                "author_name": "MARIA D. N SANAM",
                "authority_type": "Pengarang"
            }
        }
    ],
    "input_date": "2021-08-24 10:12:34",
    "last_update": "2021-08-24 10:12:34"
}