LAPORAN PENELITIAN TERAPAN
TATANIAGA BAWANG DAUN DIKOTA KUPANG
- Bagikan:
The marketing costs of leeks are not yet known because of the differences chains
and marketing functions. Likewise with the efficiency in each of marketing
channels. This study aims to: 1) identify marketing channels of leeks; 2) identify
marketing functions of leeks implemented by marketing institutions; 3) calculate
marketing margin of leeks; 4) determine the marketing efficiency of leeks in
Kupang City. Data is collected since 1 – 31 March 2020. Data collection method
is conducted by survey method, while the method of determining respondents is
conducted by taking all population (census) as respondents. The number of
retailers respondents are 80 people. Determination of respondents to other
marketing institutions is determined by the snowball method, namely tracing
information from retailers to farmers. The results show there are three marketing
channel of leeks in Kupang City, namely: channel I: Farmers → Retailers →
Consumers; channel II: Farmers → Brokers → Retailers → Consumers; and
channel III: Farmers → Brokers → Collectors → Retailers → Consumers; the
exchange function (selling) is conducted by farmers, brokers, collectors, and
retailers in all channels, while the exchange function (buying) is conducted by
brokers, collectors, retailers, and consumers in all channel. Physical function
(transportation) is conducted by brokers on channel II and III, packaging is
implemented by brokers on channel II and III; collectors on channel III, and
retailers on channel I, II, and III. Facility function (financing or retribution) is
conducted by brokers on channel I, II, and III; collectors on channel III; and
retailers on channel I, II and III, (weight loss/risk taking) is conducted by brokers
on channel II and III. Marketing margin of leeks on channel I, II, and III
respectively is; Rp.6,837.86/kg; Rp.8,801.92/kg; Rp.11,718.75/kg. Marketing
efficiency of leeks in Kupang City 2020 is efficient with the value of marketing
efficiency on channel I, II, and III respectively is 0.21%; 1.30%; and 3.87%.
Key words: marketing, leeks, marketing margin, and efficiency
Detail Information
| Item Type |
LAPORAN PENELITIAN TERAPAN
|
|---|---|
| Penulis |
MARIA D. N SANAM - Personal Name
|
| Student ID |
182389071
|
| Dosen Pembimbing |
Micha S. Ratu Rihi, SP., M.Si - - Dosen Pembimbing 1
Dr. Ir. Zainal Arifin, MP - - Dosen Pembimbing 2 |
| Penguji | |
| Kode Prodi PDDIKTI | |
| Edisi |
Published
|
| Departement |
POLITEKNIK PERTANIAN NEGERI KUPANG
|
| Kontributor | |
| Bahasa |
Indonesia
|
| Penerbit | POLITEKNIK PERTANIAN NEGERI KUPANG : KUPANG., 2020 |
| Edisi |
Published
|
| Subyek | |
| No Panggil |
D-IV TIH 20 SAN t
|
| Copyright |
POLITEKNIK PERTANIAN NEGERI KUPANG
|
| Doi |