{
    "biblio_id": 150,
    "title": "TATANIAGA BAWANG MERAH DI KOTA KUPANG",
    "type": "LAPORAN PENELITIAN TERAPAN",
    "gmd_name": "LAPORAN PENELITIAN TERAPAN",
    "publisher_name": "POLITEKNIK PERTANIAN NEGERI KUPANG",
    "publish_place": "KUPANG",
    "publisher_year": "2021",
    "collation": "",
    "series_title": "",
    "call_number": "D-IV TIH 21 FAM t",
    "language_name": "Indonesia",
    "source": "mixed material",
    "classification": "",
    "notes": "The marketing costs and efficiency of onions in Kupang City are not yet known \r\nbecause of the differences  chains and marketing functions. This study aims to: 1)\r\nidentify marketing channels of onion 2) identify marketing functions of onion\r\nimplemented by the institutionadministration; 3) calculate marketing margin of\r\nonion; and 4) determine the marketing efficiency of onion at the farmer level in\r\nthe marketing channelof onion in Kupang City. Data was collected since 1 - 29\r\nFebruary 2020 through a survey method. The number of respondents are 63\r\npeople. The respondent determination of other marketing institutions is\r\ndetermined by the snowball sample method, namely by tracing information from\r\nretailers to farmers. The results show: there are three marketing channels of onion\r\nin Kupang City, namely: Channel I: Farmers \u2192 Retailers \u2192 Consumers; Channel\r\nII: Farmers \u2192 Brokers \u2192 Retailers \u2192 Consumers; Channel III: Farmers \u2192\r\nBrokers \u2192 Collectors \u2192 Retailers \u2192 Consumers. The institution administration\r\ninvolved  in the marketing functions consists of farmers, brokers, collectors,\r\nretailers and consumers. Marketing functions of onion in Kupang City are: the\r\nexchange function (selling) is conducted by all marketing institutions in all\r\nchannels exceptconsumers. The exchange function (buying) is carried out byall\r\nmarketing institutions in all channels exceptfarmers; physical function\r\n(transportation) is conducted by brokers on channels I and II, collectors on\r\nchannel III, and retailers on all channelsexceptfarmersand consumers; physical\r\nfunction (weighing and sorting) is implemented by brokers on channels II and III;\r\nphysical function (packaging) is conducted by all marketing institutions in all\r\nchannels except farmers and consumers; and the facility function (weight loss\/risk\r\ntaking and financing\/retribution) is conducted byall marketing institutions in all\r\nchannels except farmers and consumers. Marketing margin of onion on channel I,\r\nII, and III respectively is Rp.10,981\/kg; Rp.14,122\/kg; and Rp.19,301\/kg. The\r\nmarketing of onion on channel I is efficient with the farmer's share of 51.39%,\r\nwhile on channels II and III are not efficient yet, with farmer's share of 45.12%\r\nand 37.56%.\r\n \r\nKey words: onion marketing, marketing margin, marketing efficiency",
    "image": "logo_poltek_warna_-_Copy_(2).jpg.jpg",
    "files": [
        {
            "slims:digital_item": {
                "#cdata": "MARIA ERMELINDA A. DE FAMON"
            }
        }
    ],
    "name": [
        {
            "authors": {
                "author_name": "MARIA ERMELINDA A. DE FAMON",
                "authority_type": "Pengarang"
            }
        }
    ],
    "input_date": "2021-08-24 12:50:30",
    "last_update": "2021-08-24 13:15:46"
}