LAPORAN PENELITIAN TERAPAN
TATANIAGA BAWANG MERAH DI KOTA KUPANG
- Bagikan:
The marketing costs and efficiency of onions in Kupang City are not yet known
because of the differences chains and marketing functions. This study aims to: 1)
identify marketing channels of onion 2) identify marketing functions of onion
implemented by the institutionadministration; 3) calculate marketing margin of
onion; and 4) determine the marketing efficiency of onion at the farmer level in
the marketing channelof onion in Kupang City. Data was collected since 1 - 29
February 2020 through a survey method. The number of respondents are 63
people. The respondent determination of other marketing institutions is
determined by the snowball sample method, namely by tracing information from
retailers to farmers. The results show: there are three marketing channels of onion
in Kupang City, namely: Channel I: Farmers → Retailers → Consumers; Channel
II: Farmers → Brokers → Retailers → Consumers; Channel III: Farmers →
Brokers → Collectors → Retailers → Consumers. The institution administration
involved in the marketing functions consists of farmers, brokers, collectors,
retailers and consumers. Marketing functions of onion in Kupang City are: the
exchange function (selling) is conducted by all marketing institutions in all
channels exceptconsumers. The exchange function (buying) is carried out byall
marketing institutions in all channels exceptfarmers; physical function
(transportation) is conducted by brokers on channels I and II, collectors on
channel III, and retailers on all channelsexceptfarmersand consumers; physical
function (weighing and sorting) is implemented by brokers on channels II and III;
physical function (packaging) is conducted by all marketing institutions in all
channels except farmers and consumers; and the facility function (weight loss/risk
taking and financing/retribution) is conducted byall marketing institutions in all
channels except farmers and consumers. Marketing margin of onion on channel I,
II, and III respectively is Rp.10,981/kg; Rp.14,122/kg; and Rp.19,301/kg. The
marketing of onion on channel I is efficient with the farmer's share of 51.39%,
while on channels II and III are not efficient yet, with farmer's share of 45.12%
and 37.56%.
Key words: onion marketing, marketing margin, marketing efficiency
Detail Information
| Item Type |
LAPORAN PENELITIAN TERAPAN
|
|---|---|
| Penulis |
MARIA ERMELINDA A. DE FAMON - Personal Name
|
| Student ID |
172389084
|
| Dosen Pembimbing | |
| Penguji | |
| Kode Prodi PDDIKTI | |
| Edisi |
Published
|
| Departement |
POLITEKNIK PERTANIAN NEGERI KUPANG
|
| Kontributor | |
| Bahasa |
Indonesia
|
| Penerbit | POLITEKNIK PERTANIAN NEGERI KUPANG : KUPANG., 2021 |
| Edisi |
Published
|
| Subyek | |
| No Panggil |
D-IV TIH 21 FAM t
|
| Copyright |
POLITEKNIK PERTANIAN NEGERI KUPANG
|
| Doi |