{
    "biblio_id": 317,
    "title": "EFISIENSI PEMASARAN CABAI KERITING DI PASAR-PASAR  TRADISIONAL KOTA KUPANG PADA MUSIM HUJAN",
    "type": "LAPORAN PENELITIAN TERAPAN",
    "gmd_name": "LAPORAN PENELITIAN TERAPAN",
    "publisher_name": "POLITEKNIK PERTANIAN NEGERI KUPANG",
    "publish_place": "KUPANG",
    "publisher_year": "2024",
    "collation": "",
    "series_title": "",
    "call_number": "D-IV TIH 24",
    "language_name": "Indonesia",
    "source": "mixed material",
    "classification": "635",
    "notes": "The costs and efficiency of marketing curly chilies in the traditional markets of  Kupang Municipality are not yet known because there are different marketing  chains and functions. This research aims to: 1) identify marketing channels for  curly chilies sold in traditional markets in Kupang Municipality; 2) identify the  marketing functions of curly chilies carried out by curly chili marketing  institutions in the traditional markets of Kupang Municipality; 3) calculate the  marketing margin for curly chilies in the traditional markets of Kupang  Municipality and 4) calculate the marketing efficiency of curly chilies in each  marketing institution for curly chilies sold in the traditional markets of Kupang  Municipality. Data collection was carried out from 1 February \u2013 6 April 2024.  Data collection was carried out using a survey method. This research did not carry  out sample determination but rather took the entire population as respondents  (census). The number of respondents was 72 people. Marketing agency  respondents were determined by searching for information from retailers to curly  chili farmers. The research results show: there are three marketing channels for  curly chilies in Kupang City, namely channel 1: Farmers\u2192 Trader Retailer \u2192  Consumer; channel 2: Farmers \u2192 Middlemen \u2192Trader Retailer \u2192 Consumer;  and multi-level channels: Farmers \u2192 Middlemen \u2192 Trader Collector \u2192 Retailer  \u2192 Consumer. Marketing institutions involved in marketing functions consist of:  middlemen, collectors and retailers. The marketing functions of curly chilies in  Kupang City are: exchange function, physical function and facility function. The  marketing margin for curly chilies on channels 1, 2 and lot level is IDR 16,898.79  kg-1 ; IDR 32.732,60 kg-1 ; and IDR 65,000 kg-1 . Marketing of curly chilies at the  retail trader level in all marketing channels, middlemen in level 2 marketing  channels and multi-level marketing channels, and collectors in multi-level  marketing channels is efficient",
    "image": "TPH.jpeg.jpeg",
    "files": [
        {
            "slims:digital_item": {
                "#cdata": "FRENI GAUDENSIA NOS"
            }
        }
    ],
    "name": [
        {
            "authors": {
                "author_name": "FRENI GAUDENSIA NOS",
                "authority_type": "Pengarang"
            }
        }
    ],
    "subjects": [
        {
            "subject": {
                "topic": "Cabai",
                "topic_type": "t"
            }
        }
    ],
    "input_date": "2025-01-23 11:19:06",
    "last_update": "2025-02-05 10:38:24"
}